As entrepreneurs, we want our company to leave a mark on society. Such a task is much easier said than done. There are ways to make a difference that do not require your company to be rolling in cash. These include:
Helping charitable causes is a great way of making a difference. One of the easiest and most beneficial forms is volunteering. Opportunities range from projects where your staff volunteers to clean a local park for a day to simply visiting a local hospice. There are many different ways that a small business to get involved and give back to society. Not only will this leave a mark on society, it will benefit the local community and get your name out there. Another benefit of this is that you can arrange a team-building activity around the volunteering experience.
Another form of making a difference is through sponsorship. The type of sponsoring options depends on how much money you are willing to spend. With a few thousand dollars, your small business can create a scholarship for the local underserved to attend college. If you are willing to dish out more money, you could sponsor a charity event with all proceeds go to those in need. Sponsoring a little league baseball team may cost less than $200. Such acts of kindness are great ways of making a difference in the community.
The most obvious form of leaving your mark on society is through donations. Research which charities best fit your company’s beliefs and core tenets. To make the largest impact, make a plan of how much you will donate to these charities each year.
By educating the public and customers, your business can provide an invaluable resource. Methods of education can include free seminars given by your staff in their area of expertise. This could also mean pamphlets that share with customers useful information.
There are many ways that your firm can make a difference. It is just a matter of allocating time and resource towards these activities. Don’t be afraid to try something new. Often, you will find that efforts to leave a mark on society can be incredibly rewarding. Further, the more you get your name out there, the more people will know about your company. It’s the little things that help you build a reputation.