Spring brings the promise of new beginnings and fresh starts. And along with the change of seasons is the notion of spring cleaning. You are probably already re-examining physical aspects of your business –fixing, repairing, and freshening up the place. It’s also important to ensure your business is virtually updated, as well.
Gone are the days when you decorated your storefront window and that was basically your presentation to your community and your customers. Your business is now (or should be) a virtual entity, with various social media outlets to promote your establishment. Just like your actual store, your virtual store needs also needs a spring cleaning.
Consider the following online check-ups so your e-marketing is ready for the new season:
- Internet appearance: Web site content should include seasonal aspects so your customers return often to your page. Make sure to include the newest company information and latest services and products. Coupons and special events should be updated regularly. If you still show Christmas sales and Valentine’s Day events – take them down. Your company site should reflect the current season with new and exciting promotional aspects.
- Mailing lists: If you send an e-newsletter or even a printed newsletter to your regular customers, consider updating the mailing list. Include those who are now visiting your business online and find new ways to entice them to stop by.
- Advertisements: It’s probably been awhile since you approved your print or e-ads for your establishment. Now is the perfect time to re-examine them and make sure the information is still relevant. Have a new location? Hired new staff? Changed your hours? – include that in your ads, today.
- Social media: If you have a Facebook or Instagram page, it’s also time to examine your news and photos and make sure everything is current. Social media outlets should be updated often, so if you don’t have time to check regularly, consider appointing someone technologically savvy to take this on. And don’t forget to tweet the news, too.
Spring cleaning comes in many forms. Don’t let your online presence suffer just because you don’t see it on a regular basis. And by tying your e-news with your brick and mortar business can only lead to an increase in sales.
We’re always planning ahead. Visit Biz2Credit for all your financing and refinancing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.