I know Mother’s Day is coming because my local small businesses promote specials geared specifically toward mom. A nearby hair salon offers its annual perm specials for the older set. A local jeweler begins displaying bracelets and pendants with charms of grandchildren.
It’s that most wonderful time of year again – for moms nationwide.
And while schoolteachers assist young children in creating heartfelt tokens of love, adult children are usually searching (often at the last minute) for that special gift for mom.
As a small business owner, this holiday is the perfect opportunity to promote readily available services and products for current customers and can attract potential customers, as well. Try these ideas.
- Making the most of specials. Everyone has something to please mom. With in-store products, set up a display featuring merchandise with mom in mind. With services, consider a limited discount. And if you’re an eatery, offer a limited-time entrée or beverage in honor of mom.
- Create captivating ads. To spread the word that you’re honoring mom, look into your local newspapers for advertising sections focusing on Mother’s Day events. Additionally, promote your holiday specials on your web site and other social media outlets. Online coupons are a good way to track viewings.
- Visibility is key. With specials set up and ads placed, make sure you’re accommodating those last-minute shoppers. Consider staying open later or opening earlier as the holiday nears. And don’t forget in-store signage and window displays. Flyers at your point of entry are just as important. You never know when your promotion may spark an idea that generates a happy mom and new customer, too.
Mother’s Day is just one of many holidays that you get to share your many services with your customers. And, if you plan right, you win over mom and kids for life.
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