Branding is a huge part of running a successful business, and in many cases it is a huge part of the budget, as well. It can be done, however, without spending a major amount of money. Great service, great incentives, and savvy social media use can go a long way toward branding your business without spending more than a few dollars, if anything. Of course you can always spend more, but to keep it at a bare minimum, these tips can help.
Empowerment and Communication
The key to encouraging customers to talk about your business is making sure they know that what they say matters! When customers comment on your Facebook page or retweet something, respond. Forget canned responses. Let them know you know what they said and respond to that personally and appropriately. If it is a complaint, apologize, explain if necessary, and address a solution. If it is a praise, thank them and ask them to share with others. Build a relationship with them.
Empower them to make decisions as well. Set up polls for voting on new products, services, or flavors. Then, actually follow through and implement whatever won. Allowing the customers to help with decisions they will benefit from will be profitable in many ways.
Focus on Quality
Putting tons of energy into marketing and ignoring or barely considering quality is a huge no no. Make quality your main concern. Then, customers will be itching to tell others how awesome you are all on their own. Your brand will build itself because it will be a brand of quality. Nothing trumps quality. Value is a close, close second, but some customers are willing to pay whatever it takes for top quality.
Make it Easy
Remove all obstacles possible that may keep customers from sharing how awesome you are. Provide pre-written Tweets, status updates, and widgets for those that may use them. Encourage them to hit share on your status updates and pictures. Make flyers and post cards available on site for them to hand to friends that may be interested. In addition, offer incentives for getting the word out. Consider a referral program or offer an entry in a giveaway for liking and sharing posts.
Branding is tricky sometimes, and it can be slow going in the beginning, but a focus on quality and making it easy for happy customers to spread the word will ensure your brand will grow. Biz2Credit can help you with any financing needs that may arise along the way. Our network of lenders offers a broad range of financing products to various types of borrowers. We can help match you with the perfect lender for your needs. The process is fast and simple. Visit Biz2Credit.com today to learn more and get started.