The street fair came to our town on a recent spring weekend. Local musicians performed. Local food trucks drew long lines of customers. And local small businesses displayed their wares, ranging from homemade crafts and gourmet foods to regional companies promoting home-related services.
Thanks to beautiful weather and, more likely, because the event was well advertised, the streets were packed with people of all ages, especially young families and millennials, many walking dogs. Most were carrying some kind of shopping bag or clutching business literature.
Street fairs remain a great way to give your small company bigger exposure to area residents, both present customers, as well as prospective clients who visit the event because it was mentioned in the local paper, on a radio station, or through social media outlets. In fact, we noticed the event through friends’ posting their interest on Facebook that very day.
While street fairs are not a new promotional concept, one aspect worth noting here was the absence of many small businesses with storefronts right along the street fair route. With the streets closed and tables set up throughout the two-block by two-block stretch, it was actually easy to miss the small businesses that were already there and open.
To be fair (no pun intended), some merchants had a table with merchandise and others posted large signs pointing toward their operations. However, a surprisingly large number of businesses chose not to become actively involved in this Sunday event. Some stores were even closed.
With an event literally outside your front door, you should easily decide to take part. Not only are you showing support for the town in which your business resides, you also are letting customers new and old know more about your products and services as well as putting your face out there. Now that social media (including your own web page) will show off your business to friends of friends, the feel-good residuals are promotion enough.
If your community has events that you aren’t aware of – become active in your town council which provides a wealth of local information. When the street fair (or similar events) comes to your town, make your presence known. Don’t forget to provide information, including a take-away for future customers, such as bags, key chains, or even coupons. Make sure your literature includes all your contact information, such as your social media sites.
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