Have you noticed lately that it always seems to be someone’s birthday?
Maybe it’s the digital age we live in where family and friends share more personal information than ever before. Maybe it’s the fact that we have more access to news, features, and gossip. Or maybe it’s the business mailing lists that are gathered and shared with more partner companies.
Whatever the reason, birthdays are becoming bigger events and our mailbox is bursting with coupons, promotions, and gift cards from a range of businesses that can’t wait to “celebrate” our milestone.
Local restaurants, hair salons, florists, and even shoe stores send birthday greetings in the form of individual postcards and group mailers that contain 6-8 gift cards. The array of well wishes could be a little overwhelming, but the discounts are hard to ignore.
As a small business, focusing on the key moments in their lives tells your customers that you care and are thinking of them. Here are a few tips to honor their special day(s):
- Update your mailing list on a regular basis. Make sure to include birthdays, anniversaries, or another event worth noting in your customers’ lives.
- Send out mailers with birthday greetings. Provide an incentive to visit your location, whether it’s a coupon for a free dessert at your restaurant or $20 toward your next service call.
- Pay attention to details in your mailer. Don’t forget your company information, including a phone number and address as well as an expiration date for your “gift.” To track your promotion’s reception, tell customers to bring in the postcard to redeem their special offer.
- Spread the word virtually. Most customers are just as receptive to an email as a post card. But with both, contact them judiciously. Many stores send daily reminders, which are easily (and often) deleted.
No matter how much someone may deny the hands of time, birthdays are an important moment in a customer’s life. Acknowledging their special day with some extra attention may go a long way for future business with them – and all the friends they tell.
There’s always a reason to celebrate with us! Visit Biz2Credit for your small business refinancing. Call us at (800) 200-5678, or visit www.biz2credit.com.