If you’re in line for movie tickets, making a purchase at your local supermarket, or attending a community event and look to your right and left, chances are good that one (or both) consumers will fall into the Millennial category.
Considered today’s largest age group, Millennials (previously referred to as “Generation Y”) have surpassed Baby Boomers in number, with more than 80 million in the U.S. Born from 1981-2000, this group provides interesting insights into tomorrow’s consumers.
Concerned about socially conscious issues, not afraid to shake up the established work environment, and communicating through the latest technologically, Millennials present a unique challenge to small business owners.
How are you planning to reach this generation of consumers? If you haven’t already addressed this burgeoning age group, here are a few suggestions:
- Content is key. Millennials are content driven, reading, watching, consuming volumes of information, especially through social media. To reach them, provide key information that promotes your popular or especially unique products and services on your web site and in your blogs.
- Develop relationships. No time to be shy about customer satisfaction. Ask for permission and then promote testimonials about happy shopper experiences through your web site and in your ads.
- Focus on community involvement. Mentioned in earlier blogs, the more your company is seen at local events, activities, and causes, the more people are connecting your small business with a heart, conscience, and compassion.
- Become tech savvy. If you don’t already have an internet presence, this is the time to start. Many Millennials do not own landlines or even televisions. But they do have computers, smart phones, and tablets. Your business needs to be where they are spending their time.
Of course, Millennials’ business may not be where your business places its focus. But as this age group grows older, they may find themselves in need of your services. Realizing where future generations are heading and what their interests are will only help your company’s future, as well.
We focus on every generation’s needs. Visit Biz2Credit for all your financing and refinancing needs. Call (800) 200-5678, or visit www.biz2credit.com.