Customer loyalty is the key to maintaining a steady cash flow, and continuously expanding as more and more people hear about your company. Thanks to technology and social media, everyone seems to be connected in our digital world. Doing things to create personalized shopping experiences for your customers just might be what helps you earn their loyalty.
1.Provide Personalized Deals
A personalized shopping experience allows the customer to shop in a world that is targeted at them, offering the brands they know and love. When you send personalized deals to customer’s smartphones, for example, you improve the customer experience, and your customers will be more likely to take advantage of those deals. The personal connection really makes a difference.
Wouldn’t it be great if you could change the signs in a store to target the customers reading them? For example, the mid-20’s man might like to be directed to the sale going on in men’s clothing. The elderly woman might enjoy the collection of books the store has to offer. The child would probably like the toy section. Thanks to the advancements of technology, it is possible to show customers directed advertisements based on their gender and age. You will also get tons of statistics to show you how well the advertisements are working – viewer demographics and dwell time can help you figure out what tweaks you could make to direct the advertisements even more efficiently.
Electronic screens set up around the store can create a more interactive experience for customers. Shoppers can tap through the product features and explanations, and all their questions can quickly be answered. At Sam’s Club, for example, a booth ejects a small sample of whatever product they’re pushing that week – it could be gum, crackers, or even ibuprofen. These models have shown to be highly appealing to customers.
It seems that more and more big-box stores are introducing self-checkout stands. This seems to streamline the checkout process, and allows those with fewer items to expedite their shopping experience. It’s something that customers who are in a hurry come to greatly appreciate, because it lets them come and go more quickly and efficiently.
5.Social Media Display
Let customers interact with you on social media by setting up a display that entertains customers. Perhaps visitors can take a picture of themselves at the booth in your store, send it to the cloud, and post it from their own social media pages. It would be a branded picture that not only is a fun experience for your customers but also would draw more people to your store.
In the quickly advancing age of technology, it’s important to keep up. Personalized shopping experiences are just one of the many ways stores are trying to build customer loyalty. For more tips on how to grow your small business, visit www.biz2credit.com.