It’s not uncommon for fitness centers to get stuck with the same number of memberships week after week, month after month. It’s something even the big chain fitness centers struggle with. What can a small business owner do to ensure that your membership count is constantly on the rise? Read on for our tips.
1.Keep Fees Low
Take a page out of Planet Fitness’s book and offer a variety of memberships, ranging from cheap to mid-range to pricey. Planet Fitness offers a famous $10 per month membership, with unlimited fitness training. For just $10, those who are on the fence about joining a gym don’t really have any excuse not to sign up.
2.Keep the Mood Positive
Some gyms may be intimidating to outsiders because of all the strong and fit people working out there all the time. Those who are joining the gym to lose weight may be turned off by the idea of exercising around people who are in much better shape. Promote an all-sizes-welcome attitude at the gym, and encourage a healthy body image. This is something that’s being widely discussed around the country, so it’s a good idea to continue that positive message, while also attracting a better crowd to your gym.
3.Offer More Than Exercise Equipment
If your gym members can shoot two birds with one stone, that’s great motivation to sign up. For example, offer massage chairs, tanning beds, or a free breakfast once a week – to get people interested. Show them that getting a membership is a great deal because it meets more of their needs than just fitness.
4.Offer Timely Bargains
When do gym memberships spike? Usually around the new year. After all, being more fit is a common new year’s resolution. Since you won’t have as much trouble getting people to sign up around that time of year, save the deals and bargains for the slower months. Gym visits seem to slump around autumn, so that’s when you should be working harder to market the business.
5.Have Training Classes
Some gyms offer classes, and some gyms don’t. But the gyms that do have classes generally do better in getting people to sign up. A lot of people don’t like to work out alone, and prefer a guided style of exercise. Offering classes will open up your gym to a whole other range of people. This also makes your gym more professional, since you’ll have to hire professional fitness trainers to teach the classes.
The fitness world can be a lucrative business if you know the right things to do. Take note of the above tips to continue growing your gym, and ensure that it doesn’t slump. For more tips on expanding your gym and helping even more people live healthier, more fit lifestyles, visit www.biz2credit.com.