It’s no surprise that many businesses which appear on reality shows like Shark Tank often end up greatly increasing their profits. Publicity is so important for companies that are looking to make a name for themselves. This is where journalism and media can really make a difference. Read on to find out how the news industry can bring your business to new heights.
Widely read blogs would be an awesome platform on which to introduce and spread your business. Reach out to blogs whose purpose aligns with that of your company. For example, if you sell infant-care products, reach out to writers of mom blogs. Ask the writers if they’d like to receive some of your products, free of charge, so they can write an honest review of your items. This is a fair way to approach someone who could be helping your business gain more name recognition.
Generally, journalists that strictly cover news – in other words, the timely goings-on in a specific area – will not write an article or do an interview simply because a new business opened. The best time to reach out to a news outlet is when your company is making some kind of difference that is somewhat separate from simply offering products and services in exchange for money. For example, did you partner with the local food bank to raise money to fight children’s hunger? Reach out to some reporters in your town to see if anyone would like to do an interview with you and put that story on the air. That’s a story that would not only make viewers and readers feel good, but would also get the word out about your company.
Newspapers and news channels always have advertisements. That’s partly how these businesses stay afloat! Reach out to your local newspapers and TV stations to see if they have a spot for you. Small papers and stations probably won’t charge you a fortune, and chances are many people local to the area will see the ad and pay you a visit. Try it out for a few months and see if this helps draw more people to your establishment. If so, it’s a small price to pay for creating a reputation for yourself in the community!
Even if there isn’t much going on in your company that would be worth coverage by a news outlet, keep an open line of communication with the local journalists and reporters. Let them know when you hear about interesting things going on in the world of business, or with the local chamber of commerce, or in the city council. Local news often requires a business angle, for which you could be the perfect candidate to provide an interesting take. You’d be helping out these reporters, and forging a working relationship that could be beneficial for everyone involved. Business owners always appreciate coverage, and journalists always love news tips!
For more information on how to get the word out about your small business, visit our website at www.biz2credit.com.