With Mother’s Day a not-so-distant memory, it’s time to focus on an upcoming holiday that often presents challenges to consumers and small business owners alike: Father’s Day.
Most dads just want to relax – no honey-do jar, no work calls, and no driving across state for your child’s sporting event. Basically, leave him alone, and he is more than happy.
So, how do you support a sales opportunity for kids (and parent) who want to show their appreciation for dad, especially after all the fuss recently made on mom? While mothers welcome gifts and attention of all sorts, it’s different promoting an event for fathers – or as he is often referred to, “the man who asks for nothing.”
But take note small business owners, Father’s Day is a very marketable holiday because kids and their moms love to shop for dad. Here are some tips to herald this underestimated event:
- Set the mood with Father’s Day signage: This holiday is all about acknowledging dad by those who love him, and your front window needs to attract business. Whether your store is primarily products, services, or a combination of the two, colorful words with images and items linking dads to your services will tell all who enter that your business will do the gift work for them.
- Steer customers toward Father’s Day merchandise with bold in-store banners and creative paths, such as large foot prints on the floor or arrows overhead. Set aside a dedicated section for dad, offering a variety of options at all price points. Use your small business specialty to your advantage. If you’re a bakery, offer special cookies with Best Dad icons. If you’re a hardware store, set aside tools needed but often not considered due to price.
- Think beyond actual merchandise. Sometimes, kids just don’t know what to buy for their dad. Show you understand by offering something dad can use at a future visit (and bring customers back into your store), such as gift cards and certificates.
- Advertise everywhere. Traditional media like your local paper are still popular and should be considered for ad placement, but don’t neglect social media. With smartphones and tablets used by kids and their moms, you can reach your customers with print-outs on your website. You also can promote incentives to tell others about your Father’s Day bonanza, such as coupons they can print out and bring in.
We focus on fathers, mothers, and you, every day. Visit Biz2Credit for financing and refinancing. Call (800) 200-5678, or visit at www.biz2credit.com.