My son’s high school is hosting a Food Truck Festival to mark the end of the school year. Last week, a nearby town held one as well. Food Trucks are one of the hottest trends. From college campuses and farmer’s markets to big city locales, we’re seeing more small businesses on wheels, taking their favorite beverages, meals, and desserts out and about.
These are not the food trucks of old that sold hot dogs, hamburgers, and cold sodas. Today’s food trucks are taking a specialized approach, offering various health foods and drinks as well as upscale dishes, from soft shell crabs and lobster rolls to unique cupcakes and specialized coffee drinks.
And along with the gourmet approach to food-on-the-go is the increase in business promotions. Advertisements are all around town for our local festivals. Even the school is sending out multiple messages, promoting various offerings along with vendor information.
What are the advantages of a small business on wheels? For starters, there’s a great opportunity to reach more customers: A chance to spread your creative wings; flexible hours; and no storefront overhead.
Keep in mind, there are costs involved in renting or purchasing a food truck as well as the necessary insurance. This is a big investment, so be sure to do your research. Check out food trucks in your area and talk to fellow entrepreneurs for advice. Websites about food truck businesses also provide valuable information.
There are legal and logistical considerations, too, including parking requirements, health department certifications, vehicle permits, and individual city and town policies. Contact the town where you want to set up shop for the particulars.
And there may be competition, too. As a small business owner, you need to ensure you will have a niche in terms of product, brand, and location. You’ll also need to get the word out about your new venture. Social media is a great place to reach customers and create buzz.
With some smart planning, the entrepreneurial spirit that’s calling you to the open road can become a reality.
Whether your small business is a storefront or on four wheels, we are here to assist with your financing needs. Call Biz2Credit at (800) 200-5678 or click www.biz2credit.com.