It’s that time of year again: Budding trees. Blooming flowers. And temperatures on the rise. Summer is here and with it, your customers will be enjoying more of the great outdoors.
With the nicest of weather, you may become the recipient of more walk-in customers. (Be sure to have the “welcome” sign out, and when the weather cooperates, open your doors, too!) But how do you keep your small business top of mind to your regulars, who may engage in outside activities and may not be frequenting your business as often as you would like?
If you are not already doing so, consider establishing a blog, which can be posted on your website and emailed to customers on a regular basis.
Blogging (basically an editorial column on specific topics) is a great way to connect with customers and develop relationships. You also can obtain much-needed feedback by asking readers questions about your newest products or services as well as touch base on items that you are considering making a change.
Blogs also are a way to share information, demonstrating your expertise about the many services and merchandise your company provides and offering customers insight about subjects that may be on their minds. Demonstrating your experience will build trust, and regular and potential customers will realize they can turn to you for questions in the future.
Perhaps most important, customers can access your blogs through their various devices (smartphones, tablets, etc.), wherever they are. Because Internet access is portable, you are incorporating your business into their on-the-go lives.
When customers are satisfied, they will be sure to share their thoughts about your business with friends and family through the many social media outlets that are constantly buzzing.
Regardless of the weather, we are here for all your refinancing needs. Contact Biz2Credit by phone: (800) 200-5678 or at www.biz2credit.com.