There are varying opinions as to how good Facebook is for small business. Some really think they see a lot of sales as a result of a Facebook campaign, while research shows that the social media site doesn’t do that much for most small businesses.
What is the truth? Probably somewhere in between based on a variety of factors. How small is the small business? More importantly, how small is the market? A smaller business trying to reach a local market may have great luck with Facebook. A larger business trying to reach a country wide market may not be as successful.
It is fabulously low-cost marketing to have a Facebook page and work to gain likes and shares. Posting contests, tips, and promotions on your Facebook page, if you have a large following, can bring in business. There is no doubt about that. If you post regularly, and you post a good variety of content styles that are of interest to your market, you are likely going to have some success with Facebook marketing.
The Not So Obvious
The thing is, only a fraction of the people who “like” your page are actually seeing your posts. You have the option to increase this number by “boosting” posts. Boosting costs money, and that is the issue with whether or not Facebook marketing is worth it. Is the ROI truly enough to make the time and money profitable? The return you get on your Facebook investment is hard to pin down sometimes without a lot of time and work, which lowers the ROI even more.
Focus On Relationships
A better use of Facebook is to focus on building a relationship with your market. Increase your reputation as an expert in what you sell, respond to customer comments and questions, help them deal with any issues they may have had with your business, and offer incentives to those who frequent your page. Doing so will result in the oldest and best form of marketing around, which is word of mouth. If you run a great business, and use Facebook as a relationship building and communication building tool, rather than a direct marketing tool, you may have better luck with it.
In the end, whether or not Facebook is good for your business depends on a number of variables. How are you using it? How much does your market base depend on Facebook? What business are you in? These are all things that can make a difference in how useful the popular social media platform can be for a particular small business.
However you choose to market, whether via Facebook, other social media platforms, more traditional marketing, or a mix, Biz2Credit can help you get the financing your need every step of the way. Our network of lenders offers a broad range of financing products, and we can help you find the right fit for your needs. Visit Biz2Credit.com today to find out more.