Let’s face it, no one wants to spend time picking through an unorganized website where it’s hard to find things. No one wants to look at a web page that is messy and unprofessional. In this day and age, when virtually everything is online, it’s so important that your small business’s website is presentable, modern, and organized.
For potential clients and customers, your website is frequently the first image they get of your company. Put your best foot forward, and make a good first impression. Here’s how you build a user-friendly website for your customers:
1. Easy-to-follow Navigation
It should be simple and straightforward for users to navigate through your website. Each page must have an appropriate label, so customers know what to click on. It is essential that you have a main navigation tab, so users can click on the pages they’d like to go to. If you have a larger site, you may even want to install smaller navigation bars within the main tabs. Keep things easy for customers.
2. Represent Yourself Well
Remind people whose website they’re on! Your company’s logo should be present at the top left corner of every web page, as this will help to identify your business at all times. You can also allow the logo to be a clickable button that brings the user right back to the home page.
3. Include Search Option
Sometimes people have a very specific thing in mind they’d like to find on your website. A search bar enables them to do that seamlessly. Place it in the upper right-hand corner of the website so it’s easily accessible.
4. Include Calls to Action
Guide users to specific pathways in your website. Include standard buttons like “Contact Us” and “About Us” and “Click to Order.” Make it easy for your customers by giving them specific things to do. There’s a reason these calls to action are present on almost all small business websites.
5. Use Images Selectively
Some photos scattered throughout the site can help customers get a better sense of what kind of company your small business is. But make sure the photos are not random, too frequent, or distracting. You want the images you choose to enhance the text around it, not crowd it.
6. Make Contact Information Clear
Make it easy for customers to find your contact information. Whether it’s email or phone, customers should know the best way to get a hold of you to ask a question or place an order.
Remember that your website is the face of your small business. That’s just the way the world works today. So put in the time and effort to make sure the site is top-notch, and does a good job of encouraging people to buy from your company. For more information about how to take your small business to the next level, visit www.biz2credit.com, and one of our consultants would be happy to help.