Attending local events can be an excellent way to get the word out about a small business. Of course, there is a little more to it than just showing up. These functions can be excellent tools however, for networking and finding leads.
There are a lot of ways to find events. Keep an eye on the local papers and social media groups. Listen to local radio and television news casts, and pay attention to bulletin board flyers. Websites such as MeetUp can be helpful as well.
After you find an event, do a little background research on those that you want to connect with while you are there. Don’t become a stalker, but hitting a couple of social media accounts can be very helpful and go a long way toward helping you strike up a conversation.
Get those business cards ready if you haven’t already done so. Do a quick evaluation and give yourself plenty of time if you need new ones. Be certain they are simple and professional. Even if your business I cute and fun, your business cards need to fit a variety of personalities. Try to stay simple with a pop of something, somewhere, if you are worried about standing out. Red or green usually works well for a pop of color.
Think About Conversation
How are you going to work your business into the conversation? How are you going to track down leads? Standing in the middle of the crowd and screaming about it will not work, and neither will coming right out with it to every person you introduce yourself to. Practice a couple of conversation starters and brainstorm some natural transitions to shop talk. Another decent option is to simply introduce yourself and hand them a card as the conversation closes.
Perhaps the most important key to using local events to leverage leads for your business is the follow up. The rest likely will not matter if you skip this part. Keep the cards you collect and use them. Invite people to lunch, remember who offers what products and services, and use them when you have a need. This is how a tight, profitable network is built.
Make your own event is an option if your community isn’t all that eventful. Sponsor an event yourself. Offer prizes, discounts, food, and fun and the people will come. A business after-hours, training workshop for local business owners, or even an open house can be just the ticket to meeting new faces and growing your business.
Biz2Credit works to connect business owners with lenders who offer the small business financing products they need. Our extensive network of lenders provide a variety of financing options. Visit Biz2Credit.com today for more information and to get started.