It’s summertime! And that means the kids are out of school, you’ve got barbecues lined up, and friends are planning trips to the beach. But when you’re a small business owner, summer isn’t just a time to take it easy – it’s full of opportunities to reinvigorate your company. Read on for examples of how to capitalize on the summer months and make the most out of them.
1. Target Tourists
This is especially true if you live in a popular tourist destination. You’ll probably see an increase in traffic during the summer months. Plan for this by marketing your store or restaurant as a fun tourist stop that is sure to please the crowds. Try and get ads listed in travel magazines, or partner with sites like Expedia.com and other travel companies if you have the resources for it.
2. Hire for the Summer
If your business is a restaurant or shop, you’ll likely see more customers walk through your doors during the summer months. It may be a good idea to hire a few more employees, or ask your existing employees to work a few extra shifts every week. You’ll probably need the extra hands. It shouldn’t be hard to find workers to hire, as many teenagers and college students are looking for jobs to make a little extra cash during their break from school.
3. Change Up Your Hours
During the summer, people tend to stay out a little later. If you own a bar or store in a town where there’s a pretty busy nightlife, consider extending your hours for the summer months. Doing this will allow you to receive more customers and to accommodate the ones who want to stay out a bit later in the evening.
4. Hold Promotions
Who doesn’t love a good summer promotion? Consider making your restaurant’s happy hour a little longer. Or get rid of your winter merchandise by holding a sale for your customers. Not only will this please your customers, but it will also introduce new people who previously haven’t been to your establishment. By doing this, you’ve just won yourself new customers who may continue visiting all year round.
5. Have Summer Hours
This usually only works if you run a company that doesn’t regularly receive customers on your premises. “Summer hours” are the change in work hours that come around when the weather starts to warm up. This means your employees can usually leave around 2:00 or 3:00 p.m. on Fridays. If the company schedule allows for it, consider cutting your employees a bit of a break. It is summertime, after all! And happy, well-rested people make for better employees.
The summer months are a great opportunity to breathe some new life into your small business. Take advantage of the warm weather, the carefree attitudes, and the tourists while they last! For more information on running a small business, visit our website at www.biz2credit.com.