Outdoor events and activities are plentiful this time of year in small towns and big cities nationwide.
The local print and online papers are bursting with listings about upcoming fun-filled street fairs, community festivals, and fundraising events like the local firemen’s fair. Social media sites also are busy, with people posting wish-you-were-here photos.
After awhile, these images of happy, smiling people start to look the same. To make your small business photos stand out across various social media outlets (and your own website!), consider treating your customers like the stars they are – and roll out the red carpet.
The Academy Awards are many months away, but that’s no reason not to add a little star quality to your shop front and, at the same time, pamper your customers, making them feel special – which will make them remember you, too.
This idea stems from an independent film festival taking place at a nearby town. The week-long event will promote aspiring area filmmakers, who are showing their newest movies on a giant screen at a public park. With all the promotions in the local news and on social media, crowds are expected, and area residents are encouraged to head out early, blanket in hand, to get a good spot on the park lawn.
Local shops are getting in on the building excitement and creating yet another reason to visit their small businesses. Many stores are literally rolling out red carpets and setting up photo areas, inviting the public to strike a pose with friends, filmmakers, judges, artists, and community leaders, and supporters.
Your town many not have a film festival, but there is always something happening, especially when the weather is warm. So, pick a topic, set up a backdrop with your name and logo on it, put out a red carpet, add some extra lights – and viola! You created a place to be and be seen. Take photos and make some memories.
You are sure to be thanked for your thoughtfulness, and your photos will tell the story of enthusiastic customers. Posted pictures will have people talking! And don’t forget to hand out paper photo frames with your small business logo – because keepsakes go a long way.
At Biz2Credit, you’re always a star, and we’re always available to help with your small business financing and refinancing needs. Call us at (800) 200-5678, or visit our website at www.biz2credit.com.