For those of us still working diligently through the tail end of summer, you may have noticed the streets have gotten a little quieter. The parking lots, whether it’s a big box store or upscale boutique, are much emptier, and you don’t have to wait for a table at your favorite restaurant. Or stand in line at your grocery store. Or even wait for an appointment at your local nail salon.
It’s truly the hottest days of the year, and many consumers have already packed up their families and fled to locations far away as a respite from their daily lives. Camps are out. Many schools haven’t started yet. And moms and dads are keeping their youngsters busy, enjoying the sights and sounds of the nearest big city, amusement park, and town fair.
If your customers are still nearby, having their stay-cation close to home, and cranking the air conditioners as they zip through their movie options, here’s an opportunity to make them love you and your small business even more.
Reward consumers who are in town by enticing them to visit your locale:
- Roll Out Specials: Let your customers know that you value them, offering discounts, sales, and special surprises. If you’re a café or restaurant, this is the perfect time to try new menu items and let customers sample the latest. If you offer a service, consider discounts for walk-ins. Don’t forget to spread the word of your specials through emails, your website, and in-store flyers.
- Set Up a Referral Rewards Program: If you haven’t already done so, now is a great moment to start a rewards program. Keep it simple. Offer discounts to regulars who bring in new customers, and create contest promotions to get the locals into your business for the first time.
- Assist Day Trippers: If your area consumers are taking advantage of the warm weather and making the most of area attractions, provide items to make their day trips memorable, offering tote bags, coolers, snacks, and sundries. If your logo and website are on the bags, you’ll get your name out even more within the surrounding neighborhoods you serve.
There is more to summer than vacations. It’s a wonderful time to make your presence known throughout your community. Your customers will feel valued and will remember you when their lives are more hectic, too.
At Biz2Credit, we are always here to provide financing and refinancing assistance. We’re ready to answer your questions, so call (800) 200-5678, or visit www.biz2credit.com.