Contrary to popular belief, people still read – a lot. In fact, reading options have increased through our ever-evolving technological advances. While traditional newspapers and magazines may not be seen quite as much, you are surely noticing people staring at their smartphones, tablets, and laptops. And chances are pretty good they are reading the latest news, gossip, and entertainment.
Even your hardcover book is adapting to our current tech-savvy society. While readers catch up on the latest best sellers on their mobile devices, authors are often self-publishing their books – selling virtual and actual copies online and in stores.
Our local library periodically features area authors who self-publish their latest prose, and they are only too happy to read aloud. And draw a crowd, too.
So, why not host a book reading at your small business? You don’t have to be a book store or even sell books to capitalize on this reading craze. A book reading and/or book signing night will attract a diverse range of people, from those interested in the topic to others who are simply looking for an evening out.
All you need is some space set aside for a table and a few chairs, especially one if you are also hosting an author. You’ll also need a new-ish book that relates to your business in some way. If you’re a sports bar, you can read from the latest sports phenom writing about his or her success. A hardware store can promote the latest big-fish stories or do-it-yourself approaches. Pet shops always have animal-related literature to assist their customers. And crafts stores can pull from a variety of how-to books.
Of course, a book reading involves some research on your part. And if local authors reside in your area, they are usually happy to attend – and bring copies of their books. Once you’ve selected a book (and an author, if applicable), make sure to promote the event through all your social media and traditional marketing channels. You never know who may turn up at your doorstep.
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