While the Olympics dominated the sports headlines in August, football is practically upon us. In fact, kickoff is just around the corner, with the Panthers-Broncos opener on September 8. And in my hometown, the football season seems like it’s even closer.
Football-related events are plastered all over my local newspapers, monthly magazine, and radio stations. In a nearby small town, several football commentators (who also are former players) are scheduled to appear at an upscale small business as part of a fundraiser.
On a truly local level, my town will soon hold its annual alumni football game between two rival high schools. Eye-catching signs are everywhere promoting the event, which also includes plenty of sponsorships from area small businesses.
Football is such a much-loved sport that small businesses can benefit by getting their head in the game:
- Show Local Pride: Most likely your customers are already thinking about football, so go all out and show your support for your regional team, featuring team colors, mascots, etc. Be mindful if your town roots for more than one team as fans can become protective of their own. And don’t forget to support your local high school team – go to the games, get involved, and consider sponsorships. Booster moms and dads are always grateful for extra support.
- Give Game Day Discounts: Provide your customers with a little extra attention on your teams’ game days by offering specials. Make sure you promote your discount through your website and at your business. Fans appreciate your acknowledgement of their team. If you’re feeling extra generous, hand out free beverages the day after a team victory (or a loss).
- Know Your Team(s): Football fans are passionate about the game and their favorite players. So, brush up on team stats and players, keeping an eye on the sports page and online chat boards.
- Provide Compassion for Non-Fans: Keep in mind that not all your customers are football fans. If you find your audience is decidedly not rooting for the home team, offer your business as a place where they can go and take a break from the football hoopla.
Good luck this football season – may your team(s) win, and your customers keep coming back for more.
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