The website for your small business is your company’s virtual identity. For many people, your website will be their first impression of who you are as an entrepreneur and what your company is like. Your website can encourage users from purchasing your products and visiting again in the future, or it can dissuade users from wanting to click any further on your page.
So how do you make your company’s website stand out above all the other ones out there? How do you make a great first impression for your online customers? Read on to find out:
1. Spend Some Money
If you can afford it, hire a webpage designer to help spruce up your website. Now that internet is so ubiquitous, it’s pretty easy for anyone to tell which websites had time and dedication put into building them, and which websites were tossed together just to put something online. If your page has flashing neon signs, huge block letters, or a plain black background, there’s probably room for improvement.
2. Show Your Knowledge
Make your website a one-stop shop for anyone who wants to find out more about your particular expertise. Maybe you’re a makeup artist selling chemical-free makeup products. Why not post a few tutorials teaching people how to use the products? What about writing up a few blog posts discussing chemical-free makeup and why it’s superior? This helps people who weren’t necessarily looking to purchase makeup, and you’ve got yourself some future potential clients this way.
3. Stick with a Theme
Your website should represent who you are as a company. If you’re a mom, and you run a website that sells organic baby products, make that known! Include a nice picture of you with your baby, so visitors know you’re a parent, too, just like them. A baby-blue and baby-pink theme may also be nice. Let your company’s personality shine through when users stop by your website.
4. Make Discounts Visible
Have you noticed that many websites make discount codes and online promotions immediately known to anyone who visits the site? It’s one of the first things you see, either in a pop-up window on the page, or on the heading of the page. Promotions encourage customers to take advantage of the discount, so don’t hide that in a corner. Let it be the first thing your customer sees!
5. Make it Mobile Friendly
If your website is mobile-friendly, it will show up higher in Google’s search engine results because the page is compatible with so many more devices this way. Keep in mind that people who find your site won’t always be on a desktop or laptop computer. Make it possible for just about anyone to find your page and take a gander!
Your website represents your company on the world wide web, so make sure it doesn’t blend into the background! For more information on what makes a company great, visit www.biz2credit.com and get more small-business guidance.