I am a firm believer that there is no such thing as bad publicity. There is, however, negative publicity generated from hosting a poorly run event. I thought about this at a recent event for teens and tweens, where we stood on line for what seemed like forever as we watched an unorganized scene unfold. It didn’t have to be that way.
You’ve read many blogs here that advise you to host an event at your small business or sponsor something within your community. Good ideas to be sure, but let’s be sure we are planning and executing them flawlessly.
Here are some guidelines when planning an event:
- Days of the week. For business-related events, stick to the middle of the week. Avoid Fridays as people already have their mind on the weekend or maybe took the day off. Avoid Mondays as people are getting back to their weekly schedule. And unless you are really kicking it up a notch and are hosting a black-tie event, steer clear of weekend evenings.
- Time of day. Business events are best held during lunchtime, when people can step away. Or for breakfast. Right after work is popular, too. Consider the 5:30 p.m. to 7:00 p.m. timeframe, but please, be respectful and set a maximum end time two hours from the start. However, also consider the type of event you are holding. Some non-business events, such as book readings, lend themselves to later start, such as 7:30 p.m.
- Organization. No need to detail all the up-front publicity as we noted those benefits previously. It is important, though, that your behind-the-scenes planning is checked and rechecked. Do you need to follow-up on anticipated RSVPs, so you have enough seating, coffee cups, giveaways, etc.? Is an outside vendor providing flowers or catered snacks? Be sure to call and confirm.
- Staffing and set-up. Turn to family and friends to assist, but leave any registration/sign-ins to your more organized employees. Have name tags, lists, and event info at a neatly-set table. Also have blank name tags available, just in case.
- Photo ops and follow-ups. Take pictures to document and publicize your event. And once the event is over, email a brief survey for comments and feedback. Entice responses by offering a small token of appreciation for respondents.
Planning an event can also take some work, but with team members helping and a confident approach, you’ll be a hit.
We’re big planners, too – planners in your success. Turn to Biz2Credit for small business financing and refinancing. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.