In the land of shopping centers (often referred to as strip malls), customers are truly king.
Park once and you are a short walk from six to sometimes more than 20 small businesses – usually with quite a selection of products and services. Bakeries next to jewelry stores. Dance studios adjacent to pizza parlors. And then there are the dry cleaners that pop up. Sometimes a chain store anchors one end of the retail development– a supermarket or pharmacy or department store – a scenario that offers even more opportunities to draw shoppers.
Recently, I stopped by my favorite deli in a local shopping center for a sandwich and received a rewards card. This was not your typical store loyalty program. While it was similar to other shiny, laminated ones that have already found their way onto my keychain, this one is called “The Only Rewards Card I Need” with a barcode to scan; the same card can be found at other stores in this shopping district.
In this blog, we’ve addressed an array of coupon options. We’ve also discussed the importance of working with small businesses in your community. This customer loyalty system, which can be applied to purchases at many local stores, gives customers a greater opportunity to frequent the area.
The directions about how the card works is simply explained on the back of the card: Tap the tablet. Scan the card. Repeat. Get rewards at businesses everywhere. The color is a bright orange and white and easy to read with dynamic graphics.
If you find that your current coupon program isn’t generating the business you anticipated, consider joining with your fellow small business owners in the area and look into a joint venture where you can all profit. Loyalty or reward programs where multiple small businesses are sure to benefit can be a win-win for everyone.
Turn to Biz2Credit for your small business financing and refinancing. Call us at (800) 200-5678 or visit www.biz2credit.com and let our experts help you.