As the colder months approach, many places in the country are getting a lot of rain, and maybe even snow. Cold weather can deter customers from going out and spending money, since travel is more inconvenient when the weather is wet. If you aren’t located in a mall where there is a shelter, you may have experienced a slowdown in customer traffic during rainy periods. Here are some ways to ensure that you get just as much traffic, precipitation or not.
1. Offer Shelter
If your business is located in an area where there is consistent rainfall or cold weather, it’s time to install some eaves over your front entrance. People will likely hide out there to escape the rain, then hopefully take a peek into your store. It’s a way to use the rain to your advantage, by drawing people closer to your store and eventually inside. See? Bad weather doesn’t have to be so bad if you know how to benefit from it!
2. Sell Umbrellas
…but only if it makes sense for your business. An upscale restaurant has no business selling umbrellas at the front entrance. But if you own a bodega or boutique, it might be wise for you to bring out the umbrellas to the front door when it’s wet out. People who have forgotten or broken their umbrellas will be drawn inside to purchase one from you, and maybe they’ll buy other things while they’re there.
3. Have Valet Parking
If you’re the owner of a restaurant, lounge, theater, or any other recreational facility, it’s a great idea to offer valet parking. This is especially true if you are located in a downtown area or somewhere where it’s difficult to find parking. People who can’t find parking outside your business may be deterred from parking far away and having to walk over in the rain. Giving them the option of paying a valet will take away any doubt they have of visiting your business.
4. Promote Online
Someone who was thinking of going shopping may change their mind when they look outside and see that it’s muggy and wet out. But you can change their minds back by taking to social media and advertising a discount or promotion in your store. People will have to get over to your business and check it out! Give those customers a reason to drive over to your store, even in the rain or snow.
The rainy weather, coupled with the slowdown in shopping during the early autumn months, can make you feel as though your business is not moving forward. But with these tactics and the upcoming holiday season, your company is sure to experience growth. Just adopt the right strategies, and watch the profits come in!
For more information about what it takes to make your business go the distance in this economy, visit www.biz2credit.com, and one of our consultants will gladly help you.