Everyone likes to feel appreciated. Customers are no different. Customers who feel that you are truly grateful for their business are more likely to make repeat purchases. Customers who feel taken care of and valued will be more willing to come buy from you again. Read on for some ways businesses can show customers that they are valued, to ensure the customers keep on coming back.
1. Positive Customer Service
This one is a no-brainer but needs to be mentioned because it is so important. The interactions your employees have with your customers can make a world of difference in whether or not those customers return. If a customer has a bad experience with someone in your company, chances are that customer will not be returning any time soon, no matter how great the product was. You also may be looking at a poor online review. Make sure your employees know and understand the value of excellent customer service, and ensure that they implement these strategies.
2. Discount Cards
You can do this easily for customers both in store and online. When customers check out in store, add a few discount cards to their shopping bags for them to use at a later date or give to family and friends. Either way, this encourages more purchases sooner rather than later. If customers are shopping online, add these discount cards to their shipped packages instead. It’s a nice way to say thank you to your customers.
3. Punch Cards
Some businesses give out punch cards to first-time visitors to encourage them to return. Each time the visitor comes to the store to make a purchase, the cashier punches the card. After a certain number of punches, the customer gets a free item! These punch cards are great because they make the shopping experience more fun, almost like a game. They also thank your customer with a free gift, and who doesn’t like free things?
4. Membership Rewards
Depending on your business, you may want to consider creating a loyalty or membership program. Shoppers can accumulate points by shopping with you, and those points can be redeemed at a later date for discounts, free gifts, and other fun things. These reward programs directly encourage and increase customer loyalty, and they’re a great way to keep customers coming back to restaurants, beauty salons, hotels, etc. If it’s the right choice for you, a loyalty program can be an awesome way to thank your customers for supporting your business.
Customer appreciation is a very important thing for any business to cultivate. Spending time and effort to make customers feel appreciated will always come back to benefit you. For more information about making your business the best it can be, visit our website at www.biz2credit.com and seek out one of our consultants. We’re glad to help you however we can.