We live in a pet-centric world these days.
Not only are pet stores, doggy daycares, and walk-in vets on the rise in many towns, there’s more talk about pet insurance and pet care. I should know, it’s one of the main conversations among my circle of friends who, at last count, have at least one dog (or cat) and often talk about welcoming more pets into the family.
Pets play an active role in family outings, too, with the present generation of pet owners no longer letting their animals miss out on family fun. As a result, you’ll find many outdoor events this season catering to canines, in addition to humans.
Just this week, I noticed three fall festivals listed in my local newspaper mentioning activities specifically for four-legged friends. One example at an area park featured a “Strut Your Mutt” costume contest and pet fair. This three-hour event, which included registration fees, presented awards in five categories.
Pet owners are a viable consumer group. And, should you wish to attract more two-legged clients, you might consider finding more ways to welcome pets into your small business.
- Read up on local pet regulations for businesses. Before putting out the welcome bowl or pet treats, check with your town about the laws regarding pets in retail establishments and stick to them to avoid a fine.
- Prep your place for pets. If you’re a dog lover, for example, you can make pets feel special by setting some space aside for their tired paws while their owners shop. Don’t forget to keep doggy treats on hand and fawn over your new four-legged friends. However, if the animal is on the job, such as a service dog, welcome the owner and let the dog perform its duty without interruption.
- Promote Pup Photos. The fuss over your favorite hounds shouldn’t stop at the door. Promote your pet-welcoming policies on your website and social media outlets. Maybe hold a pet costume contest of your own in the near future.
- Consider alternative ways to show the love. Of course, not every locale can cater to pets or even permit animals inside (save the aforementioned service animal), so you might try acknowledging pet lovers with tie-in merchandise or have a spot outside for dogs to rest. It’s another way to endear your small business to your customers.
A dog’s best friend is our friend, too. Call Biz2Credit for your small business financing needs at (800) 200-5678, or visit us online at www.biz2credit.com and let our experts help you.