The hectic atmosphere that often accompanies the holiday season may be over, but as a small business owner your attention to customers’ needs never ends. And even though requests were honored and wish lists filled, your customers are now surrounded with the task of putting away the decorations and dishes, sweeping up the wrapping and the boxes, and going back to their regularly scheduled lives.
All this may seem a little bleak and all too quiet after the merriment of the parties and myriad family obligations that come with the holidays.
Now is the perfect time to hold an in-store event to let your customers know you are thinking of them and welcome them into the New Year. You don’t have to compete with the season that just ended. Rather, take this opportunity to start fresh, make clients feel special, and spend some good cheer during a time when your business may be a little quieter than usual.
Hold a weeknight evening out for the moms who may need a break after all the cooking, cleaning, wrapping, and general preparation they just went through. If you have a café, why not have a special wine and cheese event? If you own a bakery, offer a winter dessert spread where your favorite chef can provide baking tips. Added benefit: you offer a relaxing atmosphere and a respite from all the cleanup that possibly awaits customers back home.
If you have a specialty shop, consider offering a “plan ahead” weekend afternoon when the place is typically quiet, and offer tips for spring and items your customers may need for the next season of activities. Workshops are always helpful and get your clients thinking about future projects that may need your services or products in the months to come.
And if you are a merchandise-driven business and your shelves are looking a little bare, now is a great time to present your new items, just waiting in their grand arrival. Hold a “Welcome to the New Year” sales event with a “sneak peek” of the hottest new looks and accents for the year that is now here.
Perhaps most important is that by presenting a special event for your customers you are showing them that you’re always thinking of them. And when it’s done right, will your business will reap rewards in the new year.
We are always thinking about your business’ financing and refinancing needs. Call Biz2Credit at (800) 200-5678, or visit us online at www.biz2credit.com and let our experts help you make 2017 special.