Millennials love their Snapchat. Especially with all the new filters and stickers that Snapchat offers, young people just cannot seem to get enough of the revolutionary social media app. But what may be surprising to you is that Snapchat is not only popular among teenagers. Snapchat expects its users in the 35-44 age group to increase from 4.8 million to nearly 8 million by the year 2020. For small business owners, that is huge.
Snapchat is becoming a viable way to reach a wide range of potential customers in different age groups. Read on for more information about how Snapchat can unlock new potential in your small business marketing game.
- New Customers
The fact that more people of older age groups are using Snapchat means that you can reach a wider variety of people through the app. Using Snapchat, you can start to target your social media campaigns toward those in the 35-44 age group as well. Parents, working professionals – you name it. Snapchat is no longer just for teenagers.
- Newsletter Replacement
For modern businesses, the idea of sending out newsletters may feel redundant and old now that apps like Snapchat have taken off. Using Snapchat, you can update your customers on some of the goings-on at your business. If you own a restaurant and it’s steak night, remind people of that using Snapchat! If you own a boutique and are holding a promotion, invite people to check it out.
- Staying on Their Radar
In this age of social media, people’s attention span can be quite short. Past interests get quickly replaced and swapped out. To combat this high turn-over rate, stay on customers’ radar. Keep yourself in their sights by continuously sending Snaps on Snapchat. Remind customers that you’re out there and that you’re awesome!
- Being Creative
Now that you have Snapchat for your small business, have some fun with it. Your Snaps don’t all have to be strictly business. Send some Snaps of you and your employees wearing flower crowns, or sporting bug eyes. Show your fun and creative side every once in a while, and people will be more apt to respond to you and show greater interest. Snapchat is all about having fun, so have fun!
- Engage Customers
Give your customers a chance to post Snaps to your own page! This is something a lot of people might really have fun with. Not only does it let them put their faces out there, but it also allows you to show your customers having a great time at your store or other business.
Snapchat has huge potential for your small business, so don’t let the opportunity go to waste! For more information about Snapchat for businesses, visit www.biz2credit.com.