With the New Year fast approaching, it is time to start focusing on goals for new growth. These can include financial goals, marketing goals, management goals, and more.
Take a look at your financial position and determine if changes need to be made in debt, financing, or expenses. How did sales look over the past year? Do you need to set new sales goals?
Review your employment situation. Could the business benefit from adding new employees, or letting some go?
What about your marketing strategy? There are several mobile marketing trends that warrant some attention in the coming year.
If your business does not have an app, get one. People spend an insane amount of time checking their mobile device throughout the day, and much of this time is spent checking apps. Creating a mobile app for your company will allow customers access at a touch, updates will be seen quickly with those handy notifications, and they will be more easily acted upon.
Automatic Mobile Adjustment
Make certain your website automatically adjust not only to mobile when pulled up on a mobile device, but also that it adjust to the specific device that is being used. There are differences. Professional help will likely be needed to do this, but it will be worth it. If your site isn’t mobile friendly, it will lose customers to those that are.
Ability to Make Mobile Payments
Being able to pay right on the mobile device is a boon in many ways. The most obvious is the instant gratification angle. Customers that are seeking to buy through a mobile app or site will do so immediately if given the option. If they cannot pay via mobile device, they may actually change their mind or forget all together during the wait.
The ability to pay with a mobile device at the store is another growing trend in 2017. It is a major plus to not have to deal with cards, checks, or cash. Many customers enjoy the ease of just being able to have their phone scanned or tap the screen on an app to pay.
The goals you set now set the pace for growth in 2017. Marketing is one area most businesses can improve in, and mobile marketing is growing as quickly as it ever has. Focusing on mobile marketing along with other areas is sure to get you started on the right foot as the current year comes to a close.