Company image is something that has always been important. This is also known as the “brand,” and it is becoming an increasingly important part of marketing. Some business owners do not realize how important the culture of the company is to the brand image.
The fact is, however, it is far more important than even many of those who know imagine. Considering how important image is, just how import is company culture really? How much can what happens within the company walls affect what happens on the outside really? Not only that, but how? Why?
Here is the big how and why. Employees talk. They do not live in a company bubble. They leave those walls each day, and if they are unhappy when they do, word will get out. It may be slow and subtle due to a fear of losing their job, but it will happen.
In addition, those who are no longer with the company will not be so subtle, or slow. Rest assured if they were not happy at your company, they will spread the word. Of course, former employees that leave on bad terms may not always tell the truth, but if you treat them well, you have less to worry about.
Right, wrong, or indifferent, people listen to those who work at a company. They take what they say at face value. If your employees are happy with the company culture, they are going to say great things. This not only includes how your treat employees, but how your employees view the company. Those who respect the company they work for make sure others do as well. Earn the respect of your employees.
Research is a Fact of Life
With so many tools available today, people are researching companies before they do business with them more than ever. It is easy to hop on Trip Advisor, Facebook, or even Google and see what people are saying.
If your company culture is less than desirable, you are likely going to have some not so nice reviews. Potential customers will definitely notice.
What Can You Do?
Make sure the culture in your company lives up to the brand image you want to project. Treat employees and customers fairly. Live up to what you preach. Don’t say one thing and do another. Ensure you are doing all you can to care for the environment and others. Branding starts at home.
Biz2Credit can help you get financing you need to make certain your company and brand meet expectations. Our network of lenders is available to help you find just the right financing products for whatever you need. Visit Biz2Credit.com today to find out more and get started.