Not every restaurant has the benefit of being in a prime location, like at an intersection or in a busy strip mall. Some restaurants are tucked in the back of an unassuming parking lot, or on a street that gets less traffic. If you’re a brand-new restaurant, and no one really knows about you yet, how do you get more people to try you out? Read on for details.
Like it or not, Yelp is an exceptional tool for getting businesses noticed. A few reviews can turn into 10 or 20, and that can turn into hundreds. The key is to ensure that the reviews are positive! Make sure the customers who do come in have a great experience with service and with the food. Leave a sign on the door asking people to write about you on Yelp. Encourage friends to try out the restaurant, too. Start with that, and build upon it.
You’ve probably seen those agile sign spinners on the sidewalks, pointing people toward the closest Subway or car wash. Those sign spinners are hired because having signs works! If you’re located in a strip mall that already has a board with all the businesses’ names posted, make sure you are on there. If you’re not in a strip mall, then install some bulletins in the neighborhood or vicinity around your restaurant. Make sure to check the city’s regulations first, as it will probably cost you a little bit of money, and you’ll probably have rules about where the sign can and cannot be placed.
Many local and regional newspapers have a section for local eats. Invite food critics to come eat at your restaurant and write up an honest review. This will help your restaurant gain traction, as many people do take critics’ recommendations quite seriously. Local TV stations also may have tourism shows that feature local businesses and restaurants, so you should do some research into whether that’s a good option for you. Thousands of people tune into these shows, so it would help you to get on one of them.
Many restaurants offer catering as an alternative to dining in. Catering helps to expose your restaurant to many people at once, and hopefully those people will be interested in visiting the restaurant on their own sometime. If you are located in an area that has a lot of corporate offices or movie sets, make sure you get in contact with the right people. Office buildings and movie sets need to feed many, many people whenever there are events going on!
The first few months and even years of owning your restaurant will be tough, as it’s all about getting new people to visit your restaurant. If you go about it with a positive mindset and stick to your goal, it will happen. For more information, visit www.biz2credit.com.