Many small business owners are embracing social media as a highly effective and useful tool for building their brand and generating a following. But sometimes, progress can be slow. If your social media pages don’t seem to be as popular as you had hoped, you may be scratching your head wondering why. There could be many things you are doing, or not doing, that are causing a slow-down in your social media growth. For more information about how to make your pages gain more traffic on social media, read on.
- High-Quality Content
Everything you post online and on social media should be well written, free of grammar errors and spelling mistakes. People like reading content that was written with thought and care. It shows that your business matters to you, and it exudes professionalism. Keep it conversational and casual, but never let good writing and observation of proper grammar and spelling go out the window. For example, if you run a fashion blog that offers ideas for how to mix and match the pieces you sell in your boutique, offer your readers some real, reliable fashion tips. Show that you are an expert who is trustworthy and can be counted on.
- Intriguing, High-Resolution Pictures
Humans are visual creatures! Images that accompany your blog posts and tweets will definitely help to boost the experience for your readers and followers. That’s why Instagram is so popular – a picture says a thousand words. If you upload or post some pictures of your products, for example, take them in a well-lit environment free of clutter and messiness. Or hire a professional photographer to take them for you. Make sure what you’re posting is pleasing to look at and exudes the small professionalism and care that your written content does.
- Tag and Hashtag
Every social media platform gives you tools with which to gain people’s attention. Twitter and Instagram have hashtags, and you can also tag people and places to help even more people find you. Make use of these, but not in excess. A huge paragraph of hashtags looks tacky on an Instagram caption. Use them sparingly but effectively, and ensure every tag or hashtag you add has meaning.
Interact with the people who follow you and comment on your posts. Thank them for complimenting your website, or write a post about a particularly fun customer visit you had earlier in the day. Be engaging, and your followers and readers will engage right back, and hopefully even share your business with their friends. Social media offers a whole community of people with whom to become friends, so utilize it!
Gaining social media traffic takes time and dedication, but if you commit to it, progress will definitely come. For more information about social media or the financing needed to hire someone to do it, visit www.biz2credit.com.