There’s a saying, “A thousand mile journey begins with the first step.” For a small business, that journey begins with grand opening day. It’s the day you’ll remember for years to come, when all your hard work finally pays off, and your business will see the light of day. Since this step is so critical, it’s important to make sure you start it off on the right note. Read on to find out how to plan the grand opening of your small business.
- Invite Media
For smaller communities, many TV news stations and local newspapers will come to cover the grand opening of a new business in town. Be sure to send out press releases to all media because if they attend, you’ll get some press coverage, and that’s a great note on which to start your grand opening weekend. It’s also a great way to gain publicity and attention for your new business. In the press release, mention how your business will contribute to the community, whether through creating jobs or providing needed services.
- Invite People
In addition to media, invite as many people as you can. That includes friends, family, neighbors, and anyone else who may be interested in supporting you on this big day. The more people you can get there, the better, as these people will hopefully spread the word about your business to even more people. There’s strength in numbers, and that is definitely the case when it comes to promoting your new company.
- Prepare a Speech
You’ll definitely be asked to speak at your small business grand opening, so prepare a few words. You also may be interviewed if media attends, so be sure that you are camera-ready! When you do speak, make sure to mention the critical components that make your business different from others, and the ways in which your business can benefit the surrounding community. Always think about the bigger speech and the people who will be affected by your entrepreneurship.
- Reach Out to the Chamber of Commerce
All communities have a chamber of commerce to support small business owners. These organizations can offer guidance on how to navigate your local economy, characteristics of the market, and the area’s demographics. The chamber of commerce wants local businesses to do well because it reflects positively on the economy and helps to create jobs and opportunities. The chamber will also create opportunities for local businesses to work together. So don’t be shy about working together with the chamber of commerce in your area!
The grand opening of a small business is a momentous occasion. Keep the above four things on your checklist, and you’ll reap the benefits. For more information, visit www.biz2credit.com.