We all know it’s important to be available for your customers during office hours – at client meetings, for instance, or when they are looking around your store. But in an era ruled by social media, it is equally important to be available for customers even after hours. It can feel daunting to think that nowadays, entrepreneurs need to be “on call” at all hours of the day or night. But it’s not as scary as you might think. Here are some simple ways to help customers feel that you are available to them, even on social media:
- Automate Posts
Customers like to buy things from people they feel they know. It makes the whole shopping experience a little more interesting, and customers feel like they can trust you and your product better. To help customers feel that you are friends, schedule automated posts to go out a couple times a day. They want to see what you and your business are up to! Posting regularly can be tricky to keep up with, so use an automated system to send those pictures or tweets out for you at pre-determined times of the day.
- Respond to Inquiries
If you have a blog or Facebook page, customers may write you messages asking questions about your business or expressing concerns. It shows good customer service and business acumen to respond to these messages publicly. Other people may have the same question or concern, and you can address it for everyone to see. It also sends customers the message that you truly care about your customers and what they think of your business.
Being available for your customers on social media means you should do more than just answer questions and concerns. Have fun, and exchange some lively banter! When customers tag your business or showcase your products in photos or tweets, respond with an expression of gratitude. This lets customers know you care enough about customers to keep up with their posts, and it also encourages others to continue to feature your products or your business in their social media interactions.
You don’t always have to wait for customers to tag you. You can just as easily initiate conversations and interactions with your customers. For example, if a customer posts a complaint about something, you can write a comment about a product or service your business offers that could be a great solution. It’s up to you to get your name out there, so take the initiative and start conversations. Don’t just sit back and wait for others to find you.
Social media can seem like an unknown universe for those who aren’t “social media savvy” or those who don’t have much experience on social media. But never fear, as these tips will help you navigate those waters like a true pro. For more information about social media, visit www.biz2credit.com.