If you know what you’re doing on Instagram, you can influence consumers without making any hard-sell pitches at all. In many ways, Instagram is a great way of appealing to your potential customers without seeming like you’re trying too hard. And that’s the best kind of marketing. Here’s how you can use Instagram to boost your company’s sales:
Set Up Business Instagram Account
Since you’re setting up an Instagram for the purpose of increasing sales, this account must be separate from your own personal account, if you have one. Don’t mix business with pleasure on social media. Marketing is supposed to target your customers, who are probably not interested in seeing any selfies or vacation pictures. They want to see your products, promotions, and other business-related pictures — things that are relevant to your customers. These are what will appeal to them and make them want to buy.
Make sure to keep your bio short and sweet, and always include a link to your website to help increase traffic.
Keep Branding Consistent
When it comes to branding, the more consistency and repetition, the better. That means your Instagram handle must be easily associable with your business. Your profile picture, too, should be your business’s logo. That way, when you interact with customers or post things across the site, the logo will always be attached to your name.
In order to keep branding consistent, you must also adopt the tone of your business. If it’s a fresh and happy company, sound that way when you write captions or comments!
Post Photos That Users Will Respond to
As human beings, we are visual creatures. That probably explains why posts on Facebook or Twitter that are accompanied with a photo get twice as many comments as posts without one. A picture is worth a thousand words, so make sure you’re harnessing the power of visual interaction when you post pictures to Instagram. The photos you post of your products should really drive sales, interest people, and speak for themselves. You want to avoid a hard-sell pitch here. The best photos should allow your customers to reach a decision on their own and form a positive opinion of your products, without you explaining to them how great it is.
Be sure to walk the line between gently influencing your customers and being too pushy.
Instagram is a special site where photographers, business owners, and everyday people can come together and share a piece of their lives with the world. Be sure to use it to your advantage, as the social media site has a lot to offer in terms of boosting your company’s sales. Need money to hire a marketer? Find out about funding options at www.biz2credit.com.