When it comes to marketing, there are so many different avenues to explore. There’s advertising, video marketing, social media marketing, and many more. But the new high-powered player at the table is podcasting, and if used correctly, it can be a majorly effective tool for growing your business. Here’s a basic guide about podcasting for business owners.
What is Podcasting?
Podcasts are audio recordings that are usually produced as part of a larger series. For business owners, podcasts are a tool with which they can speak directly to customers, addressing any topics that customers may be interested to know more about. If you’ve never recorded yourself before, you may think that podcasting is probably a very time-consuming task, but it’s not! All you need is a computer, a microphone, and your voice.
How can Podcasting promote my brand?
Creating a podcast about your business gives you the chance to highlight some of the things about your company that customers may not know about. You can talk about your business’s expertise and skills, and you can even share advice on topics that are related to your industry. You’ll be selling your knowledge to a whole new audience in a whole new way – and effectively opening up your business to more sales.
How will my customers respond to Podcasting?
Every market is different, but for the most part, Podcasting offers an effective and respectful way of promoting your company without seeming like you are preaching. It’s a way of disguising your product promotion inside a genuine conversation, and most people find this to be more intimate. Instead of being preached to, they’re listening in on a real, honest conversation.
Can I make money from Podcasting?
Aside from the awesome benefit of reaching more potential customers, you can make a bit of money through Podcasting if you have enough listeners. You can include short advertisements throughout the Podcast, and if customers want to continue listening to the rest of your Podcast, they will listen through the commercials. This advertising potential offers an effective way of bringing in some more revenue to your company.
How do I distribute Podcasts?
Not only are Podcasts easy to make, they are just as easy to distribute. There are many easy-to-use tools that help with Podcast distribution, like iTunes and Podcast.net. Depending on your business and your preferences, you may prefer to also make the Podcasts available on your own website for download. This may make it harder for new customers to find out about you, but it will definitely help you reach your existing customers.
Podcasting has proven to be a very effective tool for all kinds of business owners and entrepreneurs. To reap the benefits of Podcasting, try it out for yourself and see how you like it. For more information about marketing tools for your small business, be sure to visit our website at www.biz2credit.com.