For some entrepreneurs, the ultimate dream is opening up a beautiful bed & breakfast where guests can stay for a long weekend, taking in the scenery, enjoying the food, and just relaxing. Just ask Lorelai Gilmore from the long-running hit TV show Gilmore Girls – opening up an bed & breakfast was her dream for many seasons!
The key to opening a financially successful bed & breakfast is to have a high guest turnover rate. So how do you go about getting more guests to stay with you? Read on for some tips.
- Include Breakfast
This will add to your expenses, but it will pay off when you start seeing more guests signing up for weekend getaways. Guests don’t have to worry about finding a restaurant in town. They can just hop on downstairs for their morning meal. A simple spread will do – eggs, bacon, bagels, and other standard morning fare. Your guests will appreciate it, and they’ll be more likely to book a stay if they see you on TripAdvisor or Expedia.
- Pick a Convenient Location
The best location for an bed & breakfast is one that not only isn’t too far from the nearest city, but also is close to some nature. That way, you can appeal to business people who come into town for work, but you’ll also be on the radar of those who just want to escape the city and do some hiking for the weekend. When it comes to choosing a location for your bed & breakfast, you definitely want the best of both worlds.
- Offer Activities
For those who come to your establishment looking for a weekend getaway, they may turn to you for ideas on what to do around the area. Have activities prepared that you can tell your guests about. Maybe there’s great antiquing nearby, or a local petting zoo that kids will enjoy. You can even partner with some local businesses and get them to offer your guests a small discount if they mention your bed & breakfast.
- Make Sure It’s Soundproof
Nothing kills a weekend away like being kept awake all night by loud neighbors playing music or arguing. That’s guaranteed to earn you a poor review online! Make sure you give your guests privacy and peace by spending some extra money on soundproofing the rooms. They signed up for a peaceful weekend and don’t want to hear their neighbors’ conversations.
- Set Up Events
Not only should you have local activities to share with your guests, you should also organize some events. You can set up movie nights on Saturdays as a way for guests to get to know each other or just to kick back after a long day. You can offer wine-tasting at the bar for sommeliers and grape-lovers. The bottom line is to keep your guests busy and happy.
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