Increasing traffic to your small business’s website is something that happens gradually, not overnight (unless you post something that ends up going viral, but that doesn’t happen every day). There are little steps and also big measures you can take to work on building up website traffic. Here’s how:
- Put Your Website Link Everywhere
And we mean everywhere! Put it in your Instagram bio, your Twitter bio, your business cards, the receipts you give customers, your email signature. The more your website link shows up, the more likely people will be to visit the page and hopefully become your fan. Give everyone a chance to find your website by putting it wherever it makes sense.
- Link Back to Your Website
Whether you’re posting something on social media or sending an email to a customer, encourage them to visit your website by identifying a particular blog post or web page that might be useful in a particular instance. For example, if a customer emails you asking what accessories would go with a dress they just bought from you, send them a link to a blog post you wrote about accessorizing. Always refer to your website as a way to answer people’s questions and direct them somewhere.
- Offer Website-Only Promotions
While some deals and promotions may be only in store, others can be only online! Offer promotions, deals, and discounts that will only be accessible on your webpage. You can bet customers will keep coming back in hopes that they will score another awesome deal.
- Send Email Newsletters
Offer customers a chance to sign up for newsletters via email (and maybe offer them a small discount on an item if they do!). In the newsletters, let customers know about upcoming sales, or an interesting new blog post you just wrote. Again, link back to your website to direct traffic there.
- Write Relatable Blog Posts
Your blog posts should be relatable and interesting to a wide range of people, not just people who have shopped at your store before. For example, if you run a catering business, you can write blog posts offering cooking tips to home cooks and aspiring chefs. This way, when people Google certain keywords, they might find your website without ever intending to. Writing blog posts for a wide audience ensures that your business will be interesting to more people.
Running a small business website can take time and effort, but the payoff is worth it! Increasing traffic also means increasing sales, and that’s something no entrepreneur will ever say no to. Need help with your small business financing? For more information, visit www.biz2credit.com.