Summer can be a tricky time for entrepreneurs. Depending on the community you live in and the climate in your area, summer can be a slow season or a busy season. In the summer, people also tend to leave town for vacations — good for tourist destinations, bad for hometown businesses. Make sure you know what to expect this summer, and read on to find out how to prepare your small business for the summer season.
- Hire the Right Number of People
If summer is busy in your touristy town, summer is a time to increase your staff. You don’t want to have your existing employees scrambling to accommodate the influx of tourists your business will get during the warmer months. It should be easy to find employees during this time, as many high school and college students are looking for work. However, if summer is a slow season for you, you also don’t want your employees to be standing around bored all summer. Find out their schedules ahead of time. Some employees may be going on a family vacation, or going back to college early for a summer class. If you anticipate being a few employees short for the summer months, that actually may be better if your traffic is slow during that time.
- Don’t Get Lazy
The warm weather of summer tends to lull some of us into a stupor, but don’t let that happen to you. Whether you have a steady stream of customers or fewer customers than usual, don’t get too comfortable with the way things are going. Always be thinking about how to improve your business, and how to get ready for the season that will be just around the corner when summer ends: fall! Take the opportunity to evaluate what’s working and what isn’t, and be sure to plan ahead.
- Protect Your Business from the Heat
Some businesses may be more affected by the weather than others, depending on where they’re located. If you own a restaurant in a city where summer brings unbearable humidity, it’s time to bring in the outdoor tables and turn on the air conditioning. You don’t want your employees suffering a heat stroke or patrons sweating through their meal. And make sure there’s adequate water for everyone!
- Take Advantage of the Weather
If you own a store, you can also use the opportunity to sell more hot-weather products, like ice cream, beach chairs, and sunglasses. This helps you make the most of the weather, and can even increase the amount of traffic you’ll get if it’s usually slow during the summer.
Summer is a fun time for everyone, and it can be exciting for small business owners, too. For more information about seasonal preparations in your small business, visit our website at www.biz2credit.com.