As most small business owners already know, social media is a highly useful and effective tool for marketing their companies. Twitter is no exception, and those who use Twitter are familiar with the platform’s ability to reach people from all walks of life, from all over the world.
If you’ve never used Twitter before, the concept may seem tricky or confusing, but don’t worry – it’s super simple to use, and once you get the hang of it and get into a rhythm of posting regularly, you’ll be reaping the benefits. Here’s what small business owners need to know:
- Post Often
People have a pretty short attention span on the web. With a constant flow of information, users can get distracted easily. The way to stay on your followers’ radar is to post often. Now, you don’t need to bombard your followers with constant updates to the point where it gets to be a nuisance. A good benchmark is to post a couple of times a day, so that followers are regularly seeing your updates when they log into their homepage.
- Post Regularly
Once you’ve figured out the posting frequency that seems to work best for you – whether it be once a day or five times a day – make sure to stick to it. That means no matter how busy you get, come rain or shine, you’ll stick to that posting schedule. Whatever works for you, be sure to maintain that rhythm. If you start to fall away from that rhythm, you may lose your followers’ attention. They may start to expect your posts, then get confused as to why you’ve stopped. Keep it up!
- Don’t Simply Self-Promote
If all your posts are about self-promotion, you’ll quickly wear your followers out. Keep it varied. While a good fraction of your posts definitely can be about your latest product or a new discount on your website, the rest of your posts can offer interesting tips or industry news for your followers. Wish them a happy holiday whenever it’s a national holiday, and offer advice for ways to use your products. Keep it conversational and friendly – not just self-promotional.
- Respond to Followers
When followers reach out to you, either with a question or comment, be sure to respond! This shows that you’re eager to engage with your customers, and that you care about their needs. This is also useful to other followers who see your interaction, as they might have had a similar question that they now have an answer for.
When it comes to Twitter, you’ve got an awesome (and free) marketing tool on your hands. Use it right, and you’ll be making a profit in no time. For more information about social media or any topics for your small business, including, small business financing, visit www.biz2credit.com.