Every year, new small business trends seem to emerge as the ones that are driving change and new possibilities in the small business industry. These are trends that are proving to be really successful for a lot of small business owners, and they’re ones you should look into if you are a small business owner or aspiring entrepreneur.
- Subject Matter Experts
Subject matter experts have a deep understanding of the products and can help move the sales process along more efficiently. Often, executives who are considering buying from your company would rather meet with a subject matter expert, who has a deep knowledge and expertise of the industry, than a salesperson, whose mission is simply to make a sale. Subject matter experts will be a bit harder to find and hire than standard salespeople, but the benefits are numerous if you can assemble a good staff of them.
- Videos Becoming Essential
Video content used to be something that only some businesses adopted as a marketing strategy. But times are changing, and more and more people are watching videos online – whether on Youtube, Vine, Periscope, etc. – than ever before. Both work-related and just-for-fun videos are gaining traction online, and this is a trend small business owners will be expected to jump on sooner or later. When TV was in its infancy, commercials worked really well because the platform was new and exciting. The same thing seems to be happening with online video streaming, so take advantage of the newness, and start using video content to brand and promote your company.
- Time to Rethink Email
While email is an effective tool for communication, it can also suck up our time. From responding to emails one by one, to deleting junk mail, email tends to be a bit of a time-waster at work. But collaborative tools like Slack are picking up the, well, slack. With Slack, team members can send direct messages, share files, access folders, and much more – all in one convenient app. This allows employees to spend less time at work on their email, and employees can work more collaboratively and more productively.
- Expertise Will Be Crucial
Brick and mortar businesses that offer nothing more than your average merchandise aren’t projected to do very well in the coming years. Take a look at successful department stores and big-box stores. When you walk into Home Depot, home-improvement experts help you find what you’re looking for. At Nordstrom, a personal shopper can give you advice on building your wardrobe. If you own a store that simply lets customers find what they need, without offering any kind of expertise or curation to them, it’s time to make a change.
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