Amazon is one of the most successful businesses in the world. There are few companies with such powerful brand recognition like Amazon. And with billions of dollars each year in revenue, it has become a tremendous role model for any small business.Just like any business, Amazon was once a small startup with the potential to succeed or fail. For this reason, there is much that you, as a small business owner, can learn from the online retailer.
Don’t be Afraid to Think Big – Amazon would not exist if its founders did not dream big. The site started out as a small online seller, and it’s since grown into a huge corporation that offers everything from household supplies to electronics to TV shows now. Think big and dream big, and set high goals for yourself. Ask yourself how your small business can be just as big as Amazon.
Subscription Services – One thing that Amazon does very well is its Prime subscription service. With an annual fee, you can unlock not only free two-day shipping on all orders big and small, but you can also access an entire library of thousands of movies and TV shows. You can even download music with Amazon. Who would have thought ten years ago that a site could offer virtually everything you would need on a daily basis? If you have products that customers are continuing to come back for, consider setting up a similar service. The ease of having products delivered regularly, so customers don’t have to think about restocking their house, makes one less thing your patrons have to worry about.
Offer Fast Shipping Options – One thing that still deters some customers from shopping online is the fact that shipping sometimes takes a long time. Especially if you’re ordering a package from across the country, it can take many business days or even weeks to arrive. Amazon offers free two-day shipping for Prime members, which is something that makes Amazon such an attractive shopping option for customers. They don’t even have to step outside their house, and they can get their order in less than 48 hours. Now that’s fast. Consider giving your customers the option of fast shipping, and if you can’t offer it for free just yet, you can charge a small fee. At least make that option available for starters.
Great Customer Service – If you ever call Amazon’s customer service number, you’ll be speaking to a live person in under a minute. Amazon takes customer service very seriously, as evidenced by the fact that they are known for addressing complaints with grace. Frequently, if Amazon fails to deliver your Prime order in 48 hours, they will refund customers a certain amount. They also make it easy and painless for customers to process their returns. Never underestimate the importance of how you treat your customers, whether in person or over the phone. If you give them a reliably positive experience every time, you’re guaranteed to have some loyal customers.
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