Social media is ubiquitous nowadays, and most established businesses have some sort of social media presence. But if you have accounts on multiple different platforms – Pinterest, Twitter, Periscope, Vine, Instagram, just to name a few – how do you keep track of all the different posts? How do you know where to post certain pictures and videos, and where to post others?
Read on for some tips on how to streamline social media management if your social media presence has gotten too big to handle:
- Let a Designated Individual or Team Handle It: Instead of giving multiple employees or even all your employees access to the social media accounts’ log-in information, leave it to just a few trusted people. Ideally, once your business has gotten to a certain size and gained a certain reputation, you should have a social media manager or even a social media department to handle everything. This just streamlines the process and makes it far easier, so you don’t have too many cooks in the kitchen. This individual or team can focus solely on social media – because as many entrepreneurs know, there’s a lot of marketing opportunity on social media these days.
- Use Sites Like TweetDeck: If you have multiple accounts on the same platform, perhaps for different branches under your larger company umbrella, consider using a site like TweetDeck. The site allows you to manage multiple Twitter accounts all from the same dashboard. You can post the exact same tweet from multiple accounts, or you can post completely different tweets from each unique account! You can also schedule tweets ahead of time, which is a great way for your social media team to keep track of upcoming events that require promotion.
- Less Is More: It’s tempting to want to try out every single social media platform. After all, each one is a little different, and each one offers something new and exciting. But less may be more in the case of social media. If your presence is too widespread, you may end up with more followers overall but fewer on each individual platform. You’ll also be racing to post frequently on all the sites and may end up getting overwhelmed. Instead, pick a few sites that seem to cater best to your company’s interests. If you’re a design company that has a lot of visual information to share with your customers, consider sites like Instagram and Pinterest. If you’re a production company that creates videos for other businesses, use video-based sites like Vine and YouTube. Pick what seems to speak best to your company’s mission.
Social media is chock-full of opportunities for you, but don’t get bogged down. For more information about managing the social media aspect of your small business, visit us at www.biz2credit.com.