Improving customer satisfaction is a priority for many small business owners. If you’re not focusing on customer satisfaction yet, you should start now. Customers (especially repeat customers) are what keep your business in operation, so keeping them happy is a key part of keeping a company profitable.
What are some things you can do right now to improve customer satisfaction? What are some simple measures you should take to help customers feel happier or more satisfied with you and your company? Read on for details.
- Faster Shipping
Amazon has been offering free two-day shipping for years now to members of Amazon Prime. It’s an unbeatable deal because customers can order products online and receive them in no time at all, without even having to leave the house. Wal*Mart recently followed suit by offering free two-day shipping as well – no membership fee required! That’s even a step up from Amazon because customers won’t have to pay an annual fee in order to get the two-day shipping. While it may not be possible for new small businesses to offer free shipping, especially in just two days, you can at least try to streamline the process of packing and shipping, so customers receive their orders sooner. Other corporations are setting a precedent, and small businesses do have to follow this example to a certain extent.
- Write Thank You Notes
During the holidays, online pet product retailer Chewy.com sends handwritten thank you cards to customers. It’s a great way to show customers that you went out of your way to offer your gratitude. Handwritten notes are few and far between these days, thanks to the advent of the Internet, and customers will definitely feel appreciated if you include a thank-you note in their orders.
- Hire Experts, Not Just Employees
The days of hiring any high school student to man the cash register are going away. These days, businesses are looking for experts to provide active customer service and make sales for the company. Customers want employees who know what they’re talking about and can give advice and guidance on how to use the product. Inexperienced students may not have the know-how and expertise to give customers what they want these days.
- Perfect the Product
As new technologies come out, make sure you’re always keeping an eye out for ways to improve your product. Always be thinking about how you can further streamline the manufacturing, or make your product more user-friendly. The better the product, the more loyal your customers will be.
As an entrepreneur, you should always remember that customers are the backbone of your company. For more information about improving customer experience, visit www.biz2credit.com.