Even though the Internet has completely changed the way people do business in all industries, there is still something to be said for doing things the old-fashioned way. Fliers in the mail, paper newsletters, and coupons hung on your front door are still popular ways of reaching out to new customers. But there’s a right way and a wrong way to go about door-to-door paper advertising. Here’s how to do it effectively:
- Offer Coupons
If all you’re doing is handing out fliers to let people know you are open for business, you probably won’t get as many new customers coming through your door. Give your customers a real reason to visit your shop. Coupons are a great way to do this. While a flier announcing a new pizza restaurant may not be that interesting, coupons offering a discount are a great incentive to check the place out. Give your customers a little something to encourage them to make their way over to your place.
- Don’t Bombard
It’s not a good idea to send flier after flier to the same houses in the same neighbourhood, over and over. You’re guaranteed to annoy people, and that will only alienate them and not make them want to come into your store at all! Target the same neighbourhood every few months. Give them time. Some people may be holding onto your flier but just haven’t gotten around to stopping by yet. If you bombard them with advertisements, you’ll only discourage them from paying you a visit.
- Set a Wider Parameter
Don’t just target the neighbourhoods in your business’s immediate vicinity. Some people who don’t live around your business may work nearby, but live somewhere else. Cast a wider net to target more people. You never know if people who live a little bit further away may be in your area one day and want to stop by. Of course, don’t send fliers to neighbourhoods that are fifty miles away. But a radius of about 20 miles is a safe bet.
- Put Effort into the Design
Sending standard, boring fliers that look like they were printed on your home computer aren’t going to be the most appealing to look at. Take a page out of a competitor’s book, and see how they handle fliers. They’re not overly vibrant with neon colors, but chances are there are pictures, and the paper is probably high-quality. If you’re not sure where to start, begin collecting the fliers that show up at your own door. Use them for inspiration when designing your own fliers.
Fliers are an old-fashioned but effective way of advertising your new business. Just remember there’s always a new and better way of doing things. Technology has made small business finance more efficient. For more information, visit www.biz2credit.com.