Social media is a super effective marketing tool for almost any small business. That’s why practically everyone (including business owners) is on social media these days. If you have a social media presence already, you’ve probably experienced the feeling of hitting a creative rut when you’re not quite sure how to vary up your Instagram posts or Twitter tweets. Here’s how to get inspiration for keeping your social media posts fresh and interesting:
- Check Out Pinterest
Pinterest is an especially effective tool if you run a company that has a heavy visual element – fashion or design, for example. Check out Pinterest to see what the latest trends are in your industry. What are industry influencers posting about? What kind of pictures are getting the most attention on Pinterest? Stay up to date with what others are interested in, and you’ll be sure to have unlimited fodder for your own social media pages.
- Read Customers’ Posts
If you have a social media page, you already know the value of interacting with your customers online. It keeps you connected with them and helps you stay in the loop. What are your loyal customers tweeting or posting about? What’s interesting to them right now? Are they tagging you in pictures that could maybe get those creative juices flowing? Stay in tune with what your customers are excited about, and you’ll find inspiration for your own Instagram account or Twitter page.
- Follow Industry Leaders
A great source of inspiration comes from the very top. Follow industry leaders to find out what they’re doing, what they’re posting about, and what they’re interested in. If you’re in the food business, follow celebrity chefs like Bobby Flay and David Chang. If you’re in the fashion industry, you should be checking out Vogue, Marie Claire, and Elle. Industry leaders often set a great example for the kind of posts you should be writing.
- Search Tags
Tags are popular on almost all social media sites, including Instagram, Twitter, and Facebook. Search tags related to your industry to find out what people are most interested in right now. What are the most popular posts under those relevant tags? This is a great way to stay in tune with what the vibe is in your industry right now. Regularly check up on tags to find out what’s been trending. You’re guaranteed to stay at the forefront of the industry conversation. Keep your social media posts relevant and exciting!
Social media is a game that all small business owners should learn how to play. Finding inspiration is a key aspect of upping your social media game to the next level! For more information about small business, visit www.biz2credit.com.