Social media is for so much more than being social in today’s business world. Many a small business is made on social media. In fact, social media can either make or break a small business today. It isn’t something to play around with. It is legitimate, and it sometimes take a professional to make it work.
Of course, that isn’t where you start. The place to start is with something as simple as which platforms do you use? The simple answer is all of them, but you then need to consider which platform to use first. Where do you begin building?
Historically, businesses begin with a website and then promote it on social media. Facebook is trying to change that.
What is was?
Previously Facebook was treated by businesses as any other social media platform. You promote your business on all platforms equally, use it to draw traffic, and hopefully customers, to your site. This includes posting blog posts and content from your site to Facebook, interacting with customers there, and encouraging them to do business on your site.
What is changing?
Facebook has introduced several new business tools that are geared at making it the base of a business’s online operations, rather than a business website. Included are options to list services, products, and even a “shop” option right on the Facebook page.
In addition, they are pushing their instant articles option as a way to post content directly to Facebook, thus eliminating the need for a company website at all if all tools are utilized properly. They are moving their call to action button front and center as well.
What it means
It means that it could soon no longer be necessary to have a fully functioning business website before setting up your small business Facebook page. In fact, you could never need to set up a website at all. Facebook for business could provide all that is needed to fully run a business online.
Whether you run through all social media platforms, have a website, or use Facebook only for your online sales, Biz2Credit can help you get the financing you need. Our network of lenders offers small business financing products ranging from startup and expansion loans to revolving lines of credit, and so much more.
We can help you find just the lender to fit your needs. Visit Biz2Credit.com today to get started and find out more.