In an age where pets are considered an essential part of the family, it’s no surprise the local pet groomer/sitter was recently featured in the local papers. The interesting part was the occasion – this small business (with two area locations) hosted a charity event, raising money for a foundation that bears its name. Proceeds for the event of this non-profit, volunteer-run organization went toward financial support and educational resources for animal rescue groups and organizations.
Are you passionate about a cause? Are you looking for a way to make a difference? We’ve discussed ways to give back to the community. Starting a foundation is one way to assist others and do good within your neighborhood, too. It’s doesn’t have to be a big financial investment; there is, however, an investment in terms of research and planning.
- Find a cause that resonates with you. Consider topics that are near and dear to your heart or those of your friends and customers, such as a health concern or an environmental topic. It can relate directly to your business, such as the pet groomer assisting animal rescue groups.
- Make a plan. When structuring your foundation, consider your goals, your audience, and the resources you will need. You also will need to create a business plan and a timeline for the year (or set a five-year plan).
- Do your homework. Necessities for starting a foundation include choosing a name and searching to make sure it’s available. You also should look into incorporating your foundation as a non-profit, setting up a board of directors and finding out if the organization is eligible for a tax exemption. Be sure to consult a tax advisor, who will be well versed in these details.
- Spread the word. Once your foundation is up and running, make sure to promote the event. A dedicated website or a dedicated page on your existing site. Inform your customers and even consider holding a kick-off event to announce your organization to the community. And when you hold a special event, make sure to invite the local papers and your best customers, who are sure to share the news with neighbors and friends.
Before you know it, your foundation will up and running and you will feel good knowing that you’re assisting your community and, at the same time, raising awareness of a cause that can make a difference.
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