If you’ve been on a college campus lately, you most likely noticed a plethora of promotional material directly targeting students. There are colorful posters advertising events on bulletin boards, student newspapers stacked in kiosks, and leaflets placed at the entrances of the student center, gym, and dorms.
This audience of 18- to 22-year-olds is new to the area, ready for adventure, and quite possibly in need of your services. They also are still young, most likely a little overwhelmed in their new environment and trying to navigate their life and figuring out what they need versus what they want.
If you live near or in a college town, this age group could prove quite profitable to your business. So, consider these marketing tips if you are want to reach this age group:
- Offer student-specific services. Anticipate the needs of this audience of older teens/young adults. Do you provide merchandise or services that appeal to them specifically or ones that are not already offered on campus? For instance, if you’re a barber, do you offer student discounts? If you’re a local deli, do you offer sandwiches (or sweets) in larger sizes with fun, appealing names and specials on the weekends?
- Advertise creatively. Market where your audience hangs out. While you should promote your business in the school newspaper and canvas the dorms with literature, also think outside the box. In addition to flyers, offer t-shirts, Frisbees, or key chains to spread your business name around campus. If you’re on social media, promote your business using buzz words to catch their attention or images such as the school mascot. Get involved in special events on campus, offering your services, if applicable. And remember that new students are arriving every year, so you need to continue to promote yourself anew each fall.
- Keep student hours. College kids live in their own world, rising later than the average person and going to bed much later, especially on the weekends. If your company caters to their business, you need to be open when it’s convenient to them. And, if you offer late night snacks and sandwiches, provide a delivery service, as many students do not have transportation readily available.
- Consider future employees. Most students are looking for part-time jobs. Whether they are looking for experience pertaining to their major or extra cash to supplement their tuition, you never know when the next star employee may be right under your nose. And if you’re looking for an intern, contact the campus directly, as today’s intern can morph into tomorrow’s full-time hire.
At Biz2Credit, we understand that audiences can shift and change and you need to keep up with them. Contact us today for your small business financing or refinancing needs. Call (800) 200-5678 or visit us online at biz2credit.com.